With the aim of educating users, Kyocera offers an insights hub which will provide readers with an introduction to the world of digital transformation and hardware solutions, touching on key topics including Mobility, Security, Paperless, The Cloud and Innovation. Together, these topics form the Smarter Workspaces area of the website, which is regularly updated with expert opinions and analysis of the latest trends within the field.
The platform provides a user-friendly design which is simple to navigate on all devices, enabling readers to be able to keep up to date whilst on the go. Furthermore, they can look into more detailed information about Kyocera’s product portfolio and company philosophy. This is all thanks to the eye-catching design, which makes information easy to identify and read, as well as responsive and quick to load.
The project, which first began in October 2017, reaches its first major milestone with the European-wide launch. By the end of 2019, the new platform will be rolled out across 17 different markets within the EMEA region, each adapted to the relevant language and product offering. This will sustain brand consistency across the territory and provide a unique local touch for every visitor, wherever they may be located.
“This launch represents our organisation’s digital winning aspiration – the driving force behind our desire to fuel digital transformation, both internally and by helping other companies to do the same. Businesses face new challenges and often don’t know where to begin. Now, Kyocera can help them through their journey towards becoming digitally equipped and ready for the new business environment that we are facing,” explains José Maria Estébanez, Head of EMEA Marketing and Digital Transformation at Kyocera Document Solutions Europe.
Kyocera Document Solutions UK will be the first national website to launch, incorporating a wide range of expertise and information adapted to the needs of their local market.
“The core focus of our business philosophy is to make sure we make a positive impact on our customers, wider society and the environment. With our new insights hub, we are working to support and empower our customers to learn more about the technologies and solutions that can help them to reduce their environmental impact, improve their sustainability and help their businesses to operate more efficiently,” said Joe Doyle, Group Marketing Director at Kyocera Document Solutions UK.
Kyocera is becoming increasingly dynamic with movements into the solutions and software industry, whilst maintaining their history of more than 60 years as specialists in hardware products.
As Kyocera’s founder Dr. Kazuo Inamori outlines in the company’s philosophy, this project is a key pillar in efforts to “continuously seek to make work better” in order to drive innovation. Through the introduction of the pioneering insights hub, the company can help businesses to become more efficient and innovative by taking advantages of the solutions available.
