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As we surf the web, users are constantly bombarded by adverts, images, social media posts and more from brands looking to grab your attention. Being the one brand that stands out from the crowd could make a huge impact on the relevancy and meaning of your brand.
Equally, in the offline world, appearances matter. Digitally, having an eye-catching and recognisable identity is essential to achieving success with a brand. As industries change, so must brands, and preparing a strong visual identity is a key step.
As we, at Kyocera Document Solutions, embarked on a brand modernisation project, we identified the power of what a strong visual identity could mean for our organisation. Looking to build this, it was imperative to keep a focus on the fundamental pillar of the company’s philosophy which defines our core values.
Here, we reflect on the three reasons why we invested so much time and effort into defining our visual identity down to the smallest of details: